shell shock (World War I) > battle fatigue (World War II) > operational exhaustion (Korean War) > posttraumatic stress disorder (Vietnam War)

He contended that, as the name of the condition became more complicated and seemingly arcane, sufferers of this condition have been taken less seriously as people with a serious illness, and were given poorer treatment as a result. He also contended that Vietnam veterans would have received the proper care and attention they needed were the condition still called "shell shock". In the same routine, he echoed Bill Veeck's opinion that "crippled" was a perfectly valid term (and noted that early English translations of the Bible seemed to have no qualms about saying that Jesus "healed the cripples").

A complementary "dysphemism treadmill" exists, but is more rarely observed. One modern example is the word scumbag, which was originally a reference to a used condom, now is a fairly mild epithet.[7] This is in stark contrast to the related term douchebag, which is still semi-common but has a much more negative connotation.[citation needed]

Similarly, spastic was once a neutral descriptor of a sufferer of muscular hypertonicity in British English. But after Joey Deacon appeared on UK children's TV programme Blue Peter, children began to use "spastic" (and variants such as "spaz" and "spacker") as an insult and the term is now seen as very offensive. The Spastics Society changed their name to Scope in 1994; children then began to use "Scoper" as a similar insult. While the term was developing into an insult in British English, it was evolving in a radically different fashion in American English. In the U.S., "spastic" became a nonoffensive synonym for clumsiness, whether physical or mental, and nerdiness, and is very often used in a self-deprecating manner. The difference between the British and American connotations of "spastic" was starkly shown in 2006 when golf great Tiger Woods used "spaz" to describe his putting in that year's Masters. The remark went completely unnoticed in America, but caused a major uproar in the UK.

In his remarks on the ever-changing London slang, made in Down and Out in Paris and London, George Orwell mentioned both the euphemism treadmill and the dysphemism treadmill. He did not use these now-established terms, but observed and commented on the respective processes as early as in 1933.

CHAPTER 2. THE EUPHEMISM: ITS USAGE, CLASSIFICATION AND OTHER PECULIARITIES

2.1 Usage of euphemisms

When a phrase is used as a euphemism, it often becomes a metaphor whose literal meaning is dropped. Euphemisms may be used to hide unpleasant or disturbing ideas, even when the literal term for them is not necessarily offensive. This type of euphemism is used in public relations and politics, where it is sometimes called doublespeak. Sometimes, using euphemisms is equated to politeness. There are also superstitious euphemisms, based (consciously or subconsciously) on the idea that words have the power to bring bad fortune (for example, not speaking the word "autism"; see etymology and common examples below), and there are religious euphemisms, based on the idea that some words are holy, or that some words are spiritually imperiling (taboo; see etymology).

2.2 Classification

Many euphemisms fall into one or more of these categories:

· Terms of foreign and/or technical origin (derriere, copulation, perspire, urinate, security breach, mierda de toro, prophylactic, feces occur, shei?t)

· Abbreviations (GD for goddamn, SOB for son of a bitch, BS for bullshit, TS for tough shit, SOL for shit out of luck or PDQ for pretty damn(ed) quick,[8] BFD for big fucking deal, "MOFO for "motherfucker", POS for piece of shit, STFU or STHU for shut the fuck/hell up, RTFM for read the fucking manual /restart the fucking machine)

o Abbreviations using a spelling alphabet, especially in military contexts (Charlie Foxtrot for "Cluster fuck", Whiskey Tango Foxtrot Oscar for "What the fuck, over?", Bravo Sierra for "bullshit" -- See Military slang)

o Plays on abbreviations (H-e-double hockey sticks for "hell", "a-double snakes" or "a-double-dollar-signs" for "ass", Sugar Honey Iced Tea for "shit", bee with an itch or witch with a capital B for "bitch", catch (or see) you next Tuesday (or Thursday) for "cunt")

o Use in mostly clinical settings (PITA for "pain in the ass" patient)

o Abbreviations for phrases that are not otherwise common (PEBKAC for "Problem Exists Between Keyboard And Chair", ID Ten T Error or ID-10T Error for "Idiot", TOBAS for "Take Out Back And Shoot", SNAFU for "Situation Normal: All Fucked Up")

· Abstractions and ambiguities (it for excrement, the situation for pregnancy, going to the other side for death, do it or come together in reference a sexual act, tired and emotional for drunkenness.)

· Indirections (behind, unmentionables, privates, live together, go to the bathroom, sleep together, sub-navel activities)

· Mispronunciation (goldarnit, dadgummit, efing c (fucking cunt), freakin, be-atch,shoot -- See minced oath)

· Litotes or reserved understatement (not exactly thin for "fat", not completely truthful for "lied", not unlike cheating for "an instance of cheating")

· Changing nouns to modifiers (makes her look slutty for "is a slut", right-wing element for "Right Wing")

· Names, like John Thomas or Willy for penis, Fanny for vulva (british), etc.

· Slang, eg. pot for marijuana, laid for sex and so on

There is some disagreement over whether certain terms are or are not euphemisms. For example, sometimes the phrase visually impaired is labeled as a politically correct euphemism for blind. However, visual impairment can be a broader term, including, for example, people who have partial sight in one eye, or even those with uncorrected poor vision, a group that would be excluded by the word blind.

There are three antonyms of euphemism: dysphemism, cacophemism, and power word. The first can be either offensive or merely humorously deprecating with the second one generally used more often in the sense of something deliberately offensive. The last is used mainly in arguments to make a point seem more correct.

2.3 The evolution of euphemisms

Euphemisms may be formed in a number of ways. Periphrasis or circumlocution is one of the most common -- to "speak around" a given word, implying it without saying it. Over time, circumlocutions become recognized as established euphemisms for particular words or ideas.

To alter the pronunciation or spelling of a taboo word (such as a swear word) to form a euphemism is known as taboo deformation. There is an astonishing number of taboo deformations in English, of which many refer to the infamous four-letter words. In American English, words which are unacceptable on television, such as fuck, may be represented by deformations such as freak -- even in children's cartoons. Some examples of rhyming slang may serve the same purpose -- to call a person a berk sounds less offensive than to call him a cunt, though berk is short for Berkeley Hunt which rhymes with cunt.

Bureaucracies such as the military and large corporations frequently spawn euphemisms of a more deliberate nature. Organizations coin doublespeak expressions to describe objectionable actions in terms that seem neutral or inoffensive. For example, a term used in the past for contamination by radioactive isotopes is Sunshine units.[9]

Military organizations kill people, sometimes deliberately and sometimes by mistake; in doublespeak, the first may be called neutralizing the target and the second collateral damage. Violent destruction of non-state enemies may be referred to as pacification. Two common terms when a soldier is accidentally killed (buys the farm) by their own side are friendly fire or blue on blue (BOBbing) -- "buy the farm" has its own interesting history.[10]

Execution is an established euphemism referring to the act of putting a person to death, with or without judicial process. It originally referred to the execution, i.e., the carrying out, of a death warrant, which is an authorization to a sheriff, prison warden, or other official to put a named person to death. In legal usage, execution can still refer to the carrying out of other types of orders; for example, in U.S. legal usage, a writ of execution is a direction to enforce a civil money judgment by seizing property. Likewise, lethal injection itself may be considered a euphemism for putting the convict to death by poisoning.

Abortion originally meant premature birth, and came to mean birth before viability. The term "abort" was extended to mean any kind of premature ending, such as aborting the launch of a rocket. Euphemisms have developed around the original meaning. Abortion, by itself, came to mean induced abortion or elective abortion exclusively. Hence the parallel term spontaneous abortion, an "act of nature", was dropped in favor of the more neutral-sounding miscarriage.

Industrial unpleasantness such as pollution may be toned down to outgassing or runoff -- descriptions of physical processes rather than their damaging consequences. Some of this may simply be the application of precise technical terminology in the place of popular usage, but beyond precision, the advantage of technical terminology may be its lack of emotional undertones and the likelihood the general public (at least initially) will not recognize it for what it really is; the disadvantage being the lack of real-life context. Terms like "waste" and "wastewater" are also avoided in favor of terms such as byproduct, recycling, reclaimed water and effluent. In the oil industry, oil-based drilling muds were simply renamed organic phase drilling muds, where organic phase is a euphemism for "oil".

CHAPTER 3. THE DIVISION OF THE EUPHEMISMS ACCORDING TO THEIR MEANING

3.1 Euphemisms for the profane

Profane words and expressions in the English language are commonly taken from three areas: religion, excretion, and sex. While profanities themselves have been around for centuries, their limited use in public and by the media has only slowly become socially acceptable, and there are still many expressions which cannot be used in polite conversation. One vantage point into the current societal tolerance of profane language is found in the frequency of such language on prime-time television. The word damn (and most other religious profanity in the English language) has lost its shock value, and as a consequence, euphemisms for it (e.g., dang, darn-it) have taken on a very stodgy feeling. Euphemisms for male masturbation such as "bashing the bishop", "waxing the dolphin", "slamming the ham" or "banging one out" are used often among young people (or youths) to avoid embarrassment in public. Excretory profanity such as piss and shit in some cases may be acceptable among informal (and usually younger)[citation needed] friends (while they almost are never acceptable in formal relationships or public use); euphemisms such as Number One and Number Two may be preferred for use with children. Most sexual terms and expressions, even technical ones, either remain unacceptable for general use or have undergone radical rehabilitation.

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